For more than twenty years, Eric Javits has had an impact on the women's accessories industry with new design directions. The Eric Javits look is instantly recognizable for its down-to-earth glamour. The unmistakable Javits signature is Squishee® of which he is the originator. Squishee® is a man-made fiber that resembles straw. Accessories made in this fabrication are known to take a thorough crushing and persevere. The Squishee® hat, a packable, first introduced in 1995, is now widely recognized as having changed the course of the women's headwear market. Today the term Squishee® connotes an extensive line of hats, handbags, and sandals offered in sophisticated neutrals as well as a "fruit bowl" of delicious colors.